My first fragrance advert.

Slide 2-•My advertisement targets women aged 16-45+. It promises beauty, self- confidence, sweetness and yet sophistication.•My target buyer is a young woman looking for romance. She's likely to pay a lot of attention to her appearance and spend money on buying beautiful things.
•My target buyer see’s herself as vulnerable but hopeful of romance but would like a man to come and sweep her off her feet. She see’s herself as a princess figure.
•My dream holiday would be Paris, somewhere were she can find eligible men and also somewhere that she can shop for fashion related items.

FRAGRANCE SLOGANS

Research- I have researched fragrance slogans:
No bottles to break – just hearts.
-Arpege
I am made of blue sky and golden light, and I will feel this way forever…share the fantasy.-Chanel No. 5

Do You Dare?-Curious

So delicate. So Beautiful.-Estée Lauder Beautiful

Share the fantasy-CHANEL

Never resist the call of the game-Lacoste Challenge

The greatest freedom is to believe in yourself -Britney Spears Believe

Dkny- Be Delicious

Especially Escada- Create your world of happiness

Beyonce- Heat- Catching the fever

Planning: I have transformed some exotic, sophisticated, glamorous, foreign names.BelloPreciosoBelissimoEres BellaGet carried awayThe personal touch
Feel precious
Be noticed
Feel perfect, smell precious
Feel enchanted
for perfect momenrs