Media Homework. 7/09/12

 In today’s lesson we learnt about advertisement and we focused on the Coca Cola commercial called ‘I wish’ In this advert I learnt that the point that is supposed to come across is that when the girl hands Coca Cola to everyone they are happy, its meant to show that coke makes people happy and brings joy and brings people together as one. In this it shows the girl giving out Coke bottles to complete strangers and they appreciate it and drink it and then become happy, it shows love caring and joy. Earlier on in the lesson we learnt how Coke was associated with Christmas. I had noticed this before because of the colours of red and white. We looked at a poster which had snow flakes and Santa on it and a bottle of Coca Cola with a red ribbon on it, showing that coke was a gift given which also relates to the ‘I wish;’ advert, it shows that Coke is something good and a present that people would want to receive! We then learnt that it was hard for Coke to sell in winter because in winter the temperature gets lower and people will stop purchasing cold fizzy drinks and will focus more on hot drinks, therefore coke has to make some sort of association with Christmas to make sure they still get a lot of customers. Another thing would be that they use celebrities in there advert to come across as if they are saying if you drink ths you will be like a celebrity, we talked about james bond as an example of this because it attracts more viewers because they want to be like them and also because they recognize them or like them.